Evolution Gaming Teams Up With Paddy Power & Betfair in Latest Live Casino Deal
The entire real money casino gambling industry is in a major state of flux. New technology and innovation have been the driving force of change for the past few decades. However, more recent developments in online gaming software applications have quickened the pace.
Large gaming companies have also fueled the fire with strategic partnerships to expand global presence. The biggest winners in this constant state of change are the actual players. The quantity and quality of real money gambling options have never been better. This pertains to play as a glamorous land-based resort as well a highly sophisticated online casino gambling site.
One of the biggest movers and shakers in the gaming industry is Evolution Gaming. This company is always looking for ways to expand and improve the products and services it offers. This has recently been highlighted by what could be called a “ landmark” collaboration for its Live Casino brand.
This “major Live Casino deal” as referred to by Evolution was detailed on the company website, www.evolutiongaming.com. Evolution is joining forces with Flutter Entertainment brands Paddy Power and Betfair.
Anyone who is familiar with online sports betting in the UK and beyond will immediately recognize both of these brand names. Flutter Entertainment is a global sports betting, gaming and entertainment provider. It boasts an impressive product and brand portfolio that reaches millions of players worldwide.
Through this new deal, Paddy Power and Betfair will be able to offer Evolution’s entire Live Casino game portfolio. This includes some of the most popular titles such as Deal or No Deal Live and Lightning Roulette. Also included is its international Roulette package.
Sebastian Johannisson is the Chief Commercial Officer at Evolution Gaming. He weighed in on this exciting development with the comments:
“This is a landmark agreement for Evolution. A significant deal that we have been working towards for a number of years. We are thrilled at the prospect of Flutter Entertainment’s powerhouse brands Paddy Power and Betfair presenting our world-leading Live Casino offering. And we are sure that their players will relish our live game shows offering.”
He went on to add in the official company release:
“We are honored to be working with Flutter Entertainment. Our companies are very well matched in terms of ambition and culture. And we are confident that we are the perfect partner to take their Live Casino offering to the next level.” Also adding his thoughts to the new deal was Mike Phelan. He is the Commercial Director for Paddy Power. He stated:
“We have seen the strong performance from Evolution’s product line over recent years. We are incredibly excited to be able to extend our offering in the Live Casino space. By offering our players exclusive big brands live games such as Deal or No Deal Live and Lightning Roulette, to name just two of the big attractions in the Evolution games portfolio.” The company press release was dated Oct. 22. There was no mention when Evolution’s expanded Live Casino offerings will be up and running on either site.
