NetEnt Stays Busy In The Live Casino Gaming Segment
Online casino gambling is a booming business these days. Most of the land-based gambling venues have reopened their doors follow a March shutdown due to the coronavirus outbreak. However, more and more real money gamblers have turned to online play for any number of reasons NetEnt has been staying busy offering their real money gambling customers more games in the live casino gaming segment.
How Is NetEnt Staying Busy In The Live Casino Gaming Segment?
A big driving force behind increased online play is Live Casino. This sector of the gaming industry has successfully bridged the gap between land-based casinos and online sites. Playing table games with the use of live dealers brings the action right to a desktop or mobile device.
The last few months have been especially busy for NetEnt Live. This has grown to become one of the biggest players in the game.
English has long been the default language for live play but that is changing. A few examples include:
- Turkish Blitz Blackjack
- German Roulette
- Roulette Italia
These are just a few examples of how NetEnt has expanded its capabilities to reach specific markets through local operators. All three of the games listed above are available on a 24/7 basis. This unique marketing approach will continue to expand in the coming months.
NetEnt has also been making a concerted effort to expand its customer base. The addition of some high-profile online casino brands is driving this campaign. Strategic partnerships with Twin Casino, Wallacebet, and 888 Casino top the list.
Targeting specific geographic markets is also part of the expansion plan. A recent deal with Jetbahis establishes a stronger presence in the regulated Turkish gaming market. You can also add Discount Casino as a Turkish facing online casino partner.
One of the biggest partnerships in recent months was with Royal Panda as a highly recognizable online casino brand. NetEnt Live now offers 21 different Live Casino tables through that site.
Real Money Gamblers can join a new table without having to go back to the Live Casino lobby.
Along with the company’s aggressive expansion plans, product improvement and upgrades has been a hot topic. The entire live interface has been updated. One example is ‘jump to function’ feature for network branded tables. Players can join a new table without having to go back to the Live Casino lobby.
The heart and soul of NetEnt has always been its world-class gaming content. This is the backbone of the company and the key to unparalleled success. Quite a bit of work has gone into designing a Live Baccarat offering. This concept was first presented in February at this year’s 2020 ICE trade show in London. The target date for release is set for some time in October.
Also in the works is a planned November release for Max Roulette. This will be a highly volatile version of that popular live table game. Previews include talk of multipliers capable of producing big wins.
The pending sale to another huge gaming company, Evolution Gaming should only enhance NetEnt’s recent efforts. The combined force of these two industry giants will no doubt have a major impact. Especially in the realm of Live Casino games.
