NetEnt And BetMGM Join Forces In West Virginia Regulated Casino Market
The state of West Virginia is one of the newest US markets for online casino gambling. The Mountaineer State went live on July 15 on this year. One of its biggest casino operators is BetMGM . In the coming weeks, it will begin to integrate NetEnt content onto its online betting platform in this state.
This is a historic event for both companies. This will mark NetEnt’s official entry into the West Virginia market. It had received a temporary license leading up to this launch. BetMGM is a product of the GVC Group and MGM Resorts. It is quickly becoming a force in the emerging US online casino and sports betting industry.
When Will NetEnt And BetMGM Join Forces In West Virginia Regulated Casino Market?
West Virginia had been identified as a key market for NetEnt and BetMGM. This was one of the first states to legalize sports betting within its borders. It is now part of a group of states looking to expand its online casino industry.
Having two of the most respected companies in the industry join forces on expansion is a significant development. This should set the stage for further expansion into other US markets with legal online gambling.
NetEnt has already created a gaming presence in two major US markets: New Jersey and Pennsylvania. Geographically, this is another reason this latest expansion makes solid business sense.
The company has been reporting triple-digit growth in monthly gross gaming revenue in each state.
Brian Kraft is the Vice President Commercial, Americas for NetEnt. His thoughts of this new partnership on the company website included:
“BetMGM’s rapid success in the US has been impressive. And shows no signs of slowing down. Making this a significant deal for our company as we continue to expand across the country. Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt. And we look forward to working with BetMGM to accelerate growth of both our businesses.”
The VP of Gaming for BetMGM is Matthew Sunderland. He added the following quote:
“We have already seen great success with NetEnt content in New Jersey. Their team really understand what appeals to gaming customers. And I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”
September has been a very busy month for NetEnt. In a move to expand distribution in the Pennsylvania market, it went live with Wind Creek Casino. NetEnt casino games will be available online through that casino in the coming weeks.
The tremendous growth of iGaming in the Keystone State as made this the fastest growing market in the country. Wind Creek has already established its land-based casino as one of the biggest in Pennsylvania. Expanding its presence online was a natural progression.
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This move will increase NetEnt’s market share in the state. It originally entered PA. last year. The unpresented growth since then has been a major success story for the gaming company. One of the top-performing NetEnt game titles in this market has been Divine Fortune.
• Source: NetEnt expands in the US with BetMGM deal for the newly regulated market in West Virginia From Netent.com On September 18, 2020.
