Net Entertainment Live Continues To Expand Its Live Casino Market Presence
There are basically two ways for any real money gaming content developer to expand. The first is new game releases. This expands the company’s gaming portfolio to attract interest from global operators. The other way is to enter into new distribution agreements.
NetEnt Live has recently used both techniques as part of the company’s aggressive expansion plans. Highlighted on the company website, the live casino portfolio is offering three new tables. The standard Blackjack tables have been added to the Qormi live studio in Malta.
How Is NetEnt Live Continuing To Expand Its Live Casino Market Presence?
While the Blackjack versions are not technically new games, they will increase studio capacity. This is in response to higher demand for live products over the past year.
NetEnt has also signed a new partnership deal with EveryMatrix. This agreement covers dedicated live tables to CasinoEngine. This is through the EveryMatrix iGaming Integration Platform. This latest initiative is the first of it kind this year for NetEnt.
The management team at NetEnt has done a very good job when it comes to investing in the future. Growth expectations for the live casino segment are significant. The company has also remained committed to expanding its core portfolio with new game releases.
Another company initiative is the expansion of its proprietary chroma-key technology for the gaming industry.
Andres Rengifo is the Director of NetEnt Live. He weighed in on the company’s recent efforts as follows:
“Given the recent achievements of NetEnt Live, it made sense strategically to expand operations of our Malta studio. Building capacity for the future projected growth. Meanwhile, by securing a key reseller partnership with EveryMatrix, we have strengthened our position within the live casino industry as a trusted supplier for dedicated business.”
On behalf of CasinoEngine, COO Amund Stensland added his thoughts with:
“NetEnt is a valuable partner to our business. And we are pleased to expand our existing partnership in live casino. The new Blackjack tables are a valuable asset for our clients. And we are certain they will deliver amazing entertainment. EveryMatrix is a flexible provider, always looking to offer operators the entertainment options they need to grow.”
Evolution Teams Up With Net Entertainment
It has been a year of rapid change for NetEnt. It is part of a recommended stock option with Evolution Gaming acquiring the company’s assets. The combination of Evolution and NetEnt would create an unstoppable force in the iGaming industry.
Evolution Gaming is the market leader in the live casino sector. NetEnt built its business on content development for slots and digital table games. Each one’s strengths would complement the other’s. There would be little if any gaps as a combined entity.
This is only the beginning of the story. If the merger comes to fruition as expected, the landscape of the gaming industry will be forever changed.
NetEnt was founded more than 20 years ago as a digital entertainment company.
• Source: Supplier also launches two dedicated blackjack tables with EveryMatrix From Netent.com On September 15, 2020.
