Net Entertainment Partners With Betsafe On New Live Casino Expansion
NetEnt remains one of the leading gaming content developers in the world. The Betsson Group’s Betsafe brand is a market leader in online casino sites. Together, this would make a rather powerful combination for any industry collaboration.
The project at hand is Live Casino. The project at hand is further expansion into the regulated Eastern European market. A new partnership between NetEnt and Betsafe brings live-dealer table games to Lithuania.
When Will NetEnt Officially Partner With Betsafe On A New Live Casino Expansion?
Covered on the company website, the live games made their debut in that country following a successful integration process. NetEnt’s entire portfolio of live casino games have just gone through a major revamp.
A series of enhancements were added to improve the entire gameplay experience. This includes various upgrades to the user interface. Navigation tools were improved to make the game designs more intuitive.
In addition to improving the overall product, NetEnt also released two new live products. Expanding the list of Live Roulette variations is Auto Roulette Studio. Bolstering the Live Blackjackcollection is Perfect Blackjack. Both are now available to Betsafe players in Lithuania.
There two new additions round out NetEnt’s entire portfolio of Live Casino games. The new Auto Roulette Studio is made up of the following three live game variations:
- Classic Auto Roulette
- Rapid Auto Roulette
- VIP Auto-Roulette
The terms of this new partnership in the Lithuanian market include an exclusive engagement with Betsafe. NetEnt Live will be the only Live Casino provider with the Betsafe brand for eight weeks. The live games will only be available through the Betsafe online gaming site.
Andres Rengifo is the Director of NetEnt Live. He added his thoughts about this exclusive arrangement:
“We have worked tirelessly over the last year to transform the live casino player experience. And it is great to see out efforts pay off with new partner launches and market entries such as our integration with Betsafe.
He went on to add:
“Betsafe is a major brand in Lithuania and we value our relationship and co-operation with them. We have high expectations for the market and couldn’t find a better operator to enter the market with.”
Also weighing in on this marketing arrangement was Kaido Ulejev. He is the Commercial Director CEECA at Betsafe. His thoughts included:
“We’re delighted to be the first operator in Lithuania to launch NetEnt Live’s content and expect their games will be a big success with our players. With the recent additions and upgrades to their portfolio, the company is at the top of the market. And we look forward to seeing how its live casino offering progresses.”
NetEnt is also undergoing some major changes to its overall corporate structure. It has entered into an agreement to sell the company shares to Evolution Gaming. This is another industry giant with a huge presence in the Live Casino gaming segment.
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The combination of these two leaders in the online casino gaming industry positions both for increased market distribution and market dominance.
• Source: NetEnt launches live casino in Lithuania with Betsafe From Netent.com On August 19, 2020.
